Talladega 500

The Talladega Superspeedway in Talladega, Alabama is home to several Nascar races including one of the most competitive races, the Talladega 500. In October each year, up to 175,000 fans descend on the famous track to enjoy the excitement of stock car racing at its adrenalin pumping best. For the 2006 Talladega 500, we were contracted to print an official wine label for the event. As you can imagine, this came as a bit of a surprise, albeit a pleasant one, as who knew Nascar fans drink wine?